Page 56 - Berita Sunway Issue 79

Datin S. Shobana Justin Cheah Tiki Keh
Kamalanathan
Marketing director, President,
Head of branding, communications Kechara Soup Kitchen (KSK) Rise Against Hunger Malaysia (RAH)
and fundraising,
National Kidney Foundation (NKF)
Kitchen soup for the soul Creating a world without hunger
Being a trusted brand among the people, Sunway’s involvement RAH is very fortunate to have a corporate advocate like
An enduring partnership towards better
kidney health with KSK has raised our pro le and credibility among other Sunway in our country who has made signi cant headway
conglomerates; brands are more trusting when considering to jointly attain the United Nations Sustainable Development
e signi cance of Sunway's support to NKF cannot be In 2010, the Sunway Group-NKF 40th Anniversary Charity working with us to help those in need. Goals (UN-SDGs) such as No Poverty, Zero Hunger, Good
overstated, as it plays a pivotal role in advancing the dinner raised more than RM875,000 dedicated to the Health and Well-being, Quality Education, Gender Equality,
organisation's mission. procurement of NKF's second LifeCheck mobile health e two most signi cant projects would be the ongoing among others.
screening bus. food surplus collection and the bowling programme for the
e partnership with Sunway commenced in 2000 and has urban poor community held in 2022, both of which were in ‘It Starts with a Meal’ ful ls so many UN-SDGs – both Sunway
spanned over two decades, representing a longstanding and e NKF LifeCheck Mobile Health Screening Programme collaboration with e Royal Princess of Selangor Yang Amat and RAH shared this foresight and hence, Sunway is on its way
unwavering relationship between the two organisations. directly brings health screening to the community, with both Mulia Tengku Zatashah binti Sultan Sharafuddin Idris Shah. to contributing two million meals to the country's needy
mobile units screening more than 640,000 Malaysians since community.
It has allowed NKF to expand its reach and impact, enabling its inception in 2008, and counting. e food wastage projects help the environment and the poor
NKF to undertake a broader range of initiatives and in a tangible way; less food wastage reduces the amount of Given that Sunway is aspiring to contribute the next one
programmes in pursuit of its mission. e Choral Serenade to Music event in 2017 garnered methane and carbon emissions while feeding the underserved million meals from 2022 to 2024, this averages out to
RM400,000 in funds for the procurement of eight dialysis who face constant food insecurity. 333,333 meals a year. is translates to providing either one
e enduring partnership, with Tan Sri Sir Dr. Je rey Cheah machines, with each machine having the capacity to treat, meal a day to 10,000 children for a month, feeding 5,000
KBE AO serving as the deputy president of NKF, exempli es and potentially save, six lives. e bowling experience together with YAM Tengku Zatashah, children for 2 months, or feeding 2,500 children for 3 months.
both Sunway’s unwavering dedication to corporate social Datuk Shalin Zulki i and Harith Iskandar not only made the
responsibility (CSR) and his personal commitment to Over the course of a year, each machine facilitates 936 children’s day but also helped them to create a positive mindset Meals can go a long way in supporting the needy communities.
NKF's mission. treatment sessions. As of 2023, a total of 52,426 dialysis for a better future. It sends a message to them that there are From our experience, we know that providing sporadic assistance
sessions have been administered. people who care and want to help them. is would help the as a one-o occasion will not bring much bene t to the poor;
Sunway’s impact on NKF’s mission and goals is multifaceted, children in their growth for the betterment of the society. it is the continual support that will bring signi cant transformation
encompassing nancial support, increased visibility, access NKF warmly welcomes Sunway's sustained commitment to lives. Sunway consistently provides us that ability and the
to expertise, in-kind donations, employee engagement and to CSR, recognising the indispensable value it brings. rough the Sunway-KSK CSR e orts, we have seen families vehicle to sustain our projects over a longer term to help these
collaborative initiatives. NKF's initiatives, backed by Sunway, positively impact who do not need to go hungry again and children who now needy communities.
various UN-SDGs related to health, well-being and social have food to munch on during recess time. When schoolchildren
ese partnerships play a pivotal role in empowering NKF development, fostering community engagement. are fed, they can concentrate better on their studies, achieve One of the projects that stands out was Sunway successfully
to achieve its mission and create positive change in the better results in school and not drop out due to loss of interest. engaging more than 500 of its sta nationwide to volunteer
communities we serve. e Sunway Charity Dinner in 2006 Maintaining this long-term dedication to CSR initiatives is We see community homes saving on their resources that have in feeding the extreme poor and vulnerable. Community
raised an impressive sum of RM780,000 – funds that were not only essential but also fosters lasting impacts and trust diminished due to the current economic impact that has service of this scale is something no other local corporate
instrumental in acquiring a custom 40-seater bus tailored within the communities Sunway serves. resulted in donations dwindling signi cantly. donor has ever achieved.
for mobile health screening.
During the COVID pandemic lockdown in 2021, Sunway
donated funds to purchase bulk-food pack ingredients for
the Orang Asli communities in Perak who, without access
to grocery stores, had run out of food provisions.

RAH and a local distribution partner liaised with the
Department of Orang Asli Development (JAKOA) in Perak
to send meal packs to the Orang Asli. ese desperate
communities could have perished if they had gone on
DID YOU without food for much longer.
KNOW? As a strategic partner, Sunway is unique in that its management
is intensely committed every year to serve the community
Sunway City Kuala Lumpur hotels in need, regardless of economic, social or political challenges
donated more than 1,180kg of surplus at the global or national scale, or even the pandemic. It is
food to the homeless and urban poor without question, that come rain or shine, Sunway will be
through its #ZeroFoodWastage there to lend a hand!
initiative with Kechara Soup Kitchen,
and collaboration with What-A-Waste.

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